Oprah's Sexual
Health Episodes
The
Day Oprah Endorsed A Sex Toy
With Dr. Laura Berman During "Your Best
Life Ever" Series
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It
was an average Friday and we at Holistic Wisdom
were getting things ready to wrap things up for
the weekend on January 9, 2009 but something very
unusual was starting to happen. At about 2:30 p.m.
Mountain Standard Time we began to get an odd number
of orders for the same product... a product that
we typically don't sell often- the Aphrodite
Vibrator.
At first, we thought that it was some possible scam,
but after tenuously looking at the individual orders,
we realized they were all checking out. Not only
that, but we were getting several for them every
minute!
|

Lisa S. Lawless, Ph.D., C.E.O.
Holistic
Wisdom Founder
|
We
contacted one of the customers who had requested a rushed
delivery and asked her the date that she needed it by
as well as how she had decided to purchase the Aphrodite.
She chuckled and said "Well, Oprah of course, it
was on the Oprah show today." At this time it was
3:30 p.m. our time and Oprah had already ended on the
East coast, was now mid-way through the show on Central
Time and was about to start in our time zone. We scrambled
to the television to watch, while our buyer was frantically
trying to secure every Aphrodite through the manufacturer
and every wholesale distributor out there.
Being
featured was Dr. Laura Berman, a fellow sexologist- someone
I highly respect and whom I have had the privilege of
working with on her radio show. I knew she was doing a
few Oprah episodes, but had no idea she was going to be
featuring her products. No one in the adult industry did
for that matter, and that is when the insanity began.
It turns out that Berman was only given 2 weeks notice
so it was impossible for the manufacturer to prepare for
the avalanche of sales that occurred from the power of
Oprah.
The
Aphrodite, which Oprah dubbed as "The Sure Thing"
to help women achieve an orgasm, was not in stock through
the manufacturer who told us when we called that not only
did they not have any, but they were not expecting any
to come in until March and since then have found that
some delay could make it as late as June! We were stunned
and began feeling rather overwhelmed as one order after
another for them came flying in.
We
immediately updated our web site to show them as back
ordered. After over a dozen calls, we were told by every
wholesale distributor that we had just bought them out
of their entire stock. This was terrible as we were only
able to secure a couple of them through each distributor...
a total of 15 units and we had already sold a hundred
times that!
I
spoke with several people in the sex toy industry and
heard that some companies had already left for the weekend
when the Oprah show aired and had no idea what was happening.
Then there were others that knew, but decided not to tell
customers that they were out of stock. One company let
over 3,000 orders go through over the weekend with no
warning to consumers that they would not be getting it
until March and have had to continually update them only
to have the estimate time be as late in some cases as
June.
We
decided to email the customers that had ordered from us
before we had a chance to put the back order warning on
our site and let them know. Then we placed the first mass
order to secure them for customers for March - June and
were finally able to fill them all during that time.
We
have been asked as to whether it is a sure thing. Here
is what we want our customers to know-
Vibrator
Considerations
Sex
toys are a very personal thing and finding what is right
for you may take some exploration. Just some considerations
to keep in mind are-