Unlock Pleasure & Health: Best Sex Toys For 2025

Practical Advice

Let me speak frankly with you, as I cannot stand over-hyped product lists that are just an attempt to increase profits without consideration for what matters—you!

What I want you to know about picking out the perfect sex toy is that there are some essential features to consider rather than just buying the latest sex gizmo. That is why you should ignore the hype when you see those top 10 lists. 

Think about it: those clickbait holiday shopping lists are more about pushing products with sneaky affiliate links found all over the internet, but are they really worthwhile?

As someone who has been an expert in the sex toy industry for over two decades, here are my two cents: What really matters is what you're into and what you're looking to achieve through your sexual goals, along with the safety and quality of the product. That is why I have put together this practical guide to help you better understand what really matters about the types of sex toys that should be on your radar (and maybe in your bedside drawer).

And hey, if you're thinking of gifting a little (or big) something to make someone's toes curl with delight, I've got you covered. Our Sex Toy Gift Guide is packed with easy tips to help you pick the perfect present! 

Ready to find your new fave? Let's get to it!

Best Selling Sex Toys For 2025

Let's check out the sex toy superstars that have been flying off the shelves and learn why are they such hot commodities:

Best Couples Sex Toys

There have been many advancements in sex toys for couples that allow for increased pleasure but can also be helpful for senior sex as well as those with health conditions and disabilities.

We encourage you to explore, play, and find that spark that lights up the night – because passion definitely doesn't retire, and pleasure is a gift that keeps giving, regardless of age or ability!

For more helpful information on these, please see the following guides:

• The Best Sex Toys For Couples
  
• Couples Sex Toys For Intercourse

Best Air Pulse Stimulators

Let's talk about the sex toy trend that's got everyone whispering: air pulse stimulators. Air pulse stimulators go by various names, such as clitoral suction vibrators, sonic pulse stimulators, and clit sucker toys.

But here's the inside scoop: despite the "suction" part of their name, these gadgets don't work like a vacuum cleaner for your lady bits. While many think they provide suction, they send out gentle air pulses that tease and please the clitoris without any direct contact.

They are so popular because of the intense stimulation they provide to the clitoris without causing the kind of desensitization that can occur from using a vibrator for a long time.

These innovative gadgets come with a clever circular design that snugly fits around the clitoris, forming a gentle seal. Then, they work their magic using sonic air pulses to provide intense stimulation that can help even women who have difficulty climaxing achieve an orgasm. It's a game-changer, especially for women who've had a tough time reaching climax. 

So, if you're curious to explore new sensations, an air pulse stimulator could be your new best friend in the bedroom. The most popular brand is Womanizer.

Learn more about them through our guide, Air Pulse Sex Toys or shop for them now Clitoral Suction Vibrators.

Best App-Controlled Sex Toys

Looking to keep the sparks flying long-distance? Say hello to the latest trend sweeping bedrooms across the globe: app-controlled vibes, known in tech circles as teledildonics.

Popular app-controlled vibrators are Bluetooth sex toys that can be controlled by a partner, whether they're lounging next to you or sitting halfway across the globe. They are perfect for jet-setting lovebirds or partners carving out their careers in different cities while enjoying long-distance relationships.

So, whether you're counting down the days until your next rendezvous, doing webcamming work on OnlyFans, or simply spicing things up, they are quite popular. That's because these high-tech gadgets are designed to send waves of bliss right where you want them. There are app-controlled sex toys that stimulate the clitoris, G-spot, penis, anus, rectum, and prostate.

And the best part? Your smartphone is the magic wand controlling it. These apps aren't just about turning the vibes on and off; they let you fine-tune your experience, and some are using AI (artificial intelligence) to make them even more clever. So whether you're into slow and steady or fast and furious, there's a setting for that and a sex toy ready to deliver.

Explore our best body-safe App Controlled Vibrators.

Best Male Vibrators

Male vibrators have become quite popular because they provide intense stimulation to the penis as well as assist in increasing blood flow. By amping up the blood flow, they can make achieving an orgasm easier. Essentially, it's like a circulatory workout for the penis, with the bonus of pleasure.

There are a variety of new designs, but one of the most popular brands is Hot Octopuss, as they provide vibrating male masturbators that can also stimulate a partner simultaneously.

To learn more about male sex toys, please see our guide: Male Masturbator Guide, or explore our body-safe Male Vibrators.

Sex Pillows

Sex pillows continue to be a top-selling product because they offer comfort and support for creative sexual positions. They are especially ideal if you're dealing with back pain or some mobility challenges, as well as helpful for those who are plus-sized or have disabilities. They assist in making the usual positions easier as well as assist in helping you try new ones.

There are also sex pillows that have places to insert sex toys, making them hands-free for added sexual creativity. This means more freedom to explore and express yourself sexually. With these, you can get ready to unlock new levels of pleasure and creativity comfortably!

To learn more about sex pillows, see our guide Using Sex Pillows To Enhance Sex, or explore our high-quality Sex Pillows as well as our Sex Toy Mount Pillows.

Best Vibrator Brands

It's no secret that the clitoris is essential for orgasm, so it is no wonder why clitoral vibrators remain one of the best-selling sex toys. However, the good news for consumers is while luxury sex toys offer amazing features, many new, more affordable competitors are offering quality vibrators as well.

Whether you're splurging on a high-end number with all the bells and whistles or snagging a more wallet-friendly find, you are sure to find something that will make sexual play even better.

Some of our top-performing vibrator brands are quite reasonable in price, including Nu Sensuelle, Femme Funn, Blush Novelties, Le Wand, Satisfyer, and Doxy.

Best Male Masturbation Sleeves

We've spotted a whole new league of masturbation sleeves hitting the market, with all the goodies: hands-free action, vibration, and some really inventive ways to make every touch feel quite natural.

Some of the newer masturbation sleeves don't look like traditional sleeves, which makes them discreet and, in some cases, artistic-looking. So, you can keep them on your nightstand, and it's not a dead giveaway what they are used for, keeping things discreet.

Depending on the model you choose, they can be used with sex pillows, suction-cup bases, and Bluetooth technology that allows you to control them from an app on your phone.

Some of our top masturbation brands are far better in sensation, durability, and quality of material than traditional male masturbation sleeves, including Tenga, Blush Novelties, PipeDream, and more.

 

 

Best Body Massage Wand Vibrators

If you're on the hunt for a body massager that's not just run-of-the-mill but seriously next level, you've got to check out the ones by Doxy. They are, hands down, one of the best-made and most powerful body massagers.

The best Doxy models feature brushed silver aluminum/titanium alloy handles with variable speeds that range from 3000 to 9000 revolutions per minute (RPM). They come in electric plug-in or rechargeable models and have high-end attachments for every type of sexual stimulation.

See our Doxy wand vibrators and attachments.

In Closing

Forget about what's flying off the shelves or the latest 'it' gadget everyone’s chatting about. Rather, think about what turns you on. Do you want something soft and slow or a wild ride? Are you curious about exploring new areas or happy with the tried-and-tested?

There’s no wrong answer – it’s all about what makes you feel good. So take a moment and think about your bedroom ambitions. Once you've figured out that, you'll be way better equipped to find a sex toy that’s as unique as your desires. Trust me, your future self (and perhaps your partner) will thank you!

To get started thinking about what you really want, I have created some guides to help you think through what sexual goals you have and what options are available below. In addition, remember you can always reach out and ask us questions, as we are happy to help!

• How To Choose A Vibrator
  
• How To Choose A Dildo
  
• How To Measure A Dildo & Sex Toys
  
• Penis Rings Guide
  
• Penis Ring Measuring Guide
  
• How To Choose Anal Toys
  
• Sex Toys For Disabilities
  
• Plus Size Sex Toys